Readings Task 4

Gestalt Theory in Visual Design
Chang, Dooley & Tuovinen

1. Applying Gestalt Theory principles will improve the visual design of the interface
2. Applying Gestalt Theory principles to educational programing will improve the usability of the interface leading to improved learner outcomes.

The Effectiveness of Nonverbal Symbolic Signs and Metaphors in Advertisements: An Experimental Inquiry
Eric D. DeRosia

1. Appropriate use of metaphors reduces cognitive load in motivated recipients.
2. Motivation of the recipient is a key element required for non-verbal symbolic signs & metaphors to be interpreted as intended by the advertsier